Brightspot, a leading provider of content management and digital experience solutions, is excited to share that it has been positioned in the Leader section of the Aragon Research Globe™ for Content Experience Platforms (CXP), 2025.
This prestigious report highlights Brightspot’s innovative approach to delivering dynamic, AI-powered content experiences that enable organizations to connect with audiences across channels with greater efficiency and personalization.
Brightspot’s inclusion as a Leader in the Aragon Research Globe™ for Content Experience Platforms reaffirms our commitment to providing one of the most flexible and powerful content management solutions in the market. Our continued investment in AI and workflow automation allows us to equip our customers with the tools they need to create truly personalized, interactive experiences.
The Aragon Research Globe™ for Content Experience Platforms evaluated 18 providers, with a particular focus on the market's shift towards AI-driven content assistants, conversational search and intelligent customer journeys.
Brightspot was named a Leader in the 2025 CXP Globe™ report for its ability to combine cutting-edge technology with a user-friendly platform that empowers enterprises to scale their digital efforts. Brightspot's hybrid CMS aims to empower businesses to create dynamic digital experiences with AI-powered content creation, extensive industry use cases, robust integrations and intuitive collaboration tools.
As the demand for personalized, interactive content grows, the report predicts that by the end of 2025, 45% of enterprises will be using AI-powered content assistants, and 50% of content experience platform providers will offer conversational search capabilities. Brightspot’s forward-thinking approach, combining generative AI with a comprehensive suite of user-focused features, ensures its customers are well-positioned to meet the evolving needs of their audiences.
For more information about Brightspot’s content experience platform and its inclusion in the Aragon Research Globe™ for Content Experience Platforms, 2025, please download a copy of the report here.
Watch the below video for a summary of the 2025 CXP Globe™ report findings:
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
