Our inclusion in this report reaffirms Brightspot’s leadership in delivering high-performance CMS solutions that meet the complex and evolving needs of today’s digital businesses.
Brightspot is recognized among the top CMS vendors in Forrester's recent report, “The Content Management Systems Landscape, Q4 2024.” This study, published in October, analyzes leading CMS platforms across industry categories and use cases and their fit against key CMS buying criteria.
Forrester’s evaluation highlights Brightspot as a strong choice for organizations in media and IT/tech services, where global scalability, AI-powered content assistance and streamlined operations are critical.
The report explores how CMS platforms are evolving to meet modern digital demands — speeding time to market, supporting brand consistency and driving operational efficiencies through cutting-edge features like generative AI and audience personalization.
Forrester points to Brightspot Content Platform’s ability to manage complex multichannel and multisite needs, with robust tools such as AI-driven content assistance, workflow automation and translation features.
“Being included in Forrester’s report reinforces our mission to provide a CMS that not only addresses today’s digital needs but also anticipates tomorrow’s challenges,” says Raleigh McClayton, CEO at Brightspot. “Our team is focused on empowering customers with tools that enhance digital engagement, bringing AI and workflow automation enhancements that deliver results.”
Forrester outlines 13 key functionalities to consider in a CMS, from generative AI and content governance to API-driven flexibility. With a focus on core use cases like content authoring, content assembly/distribution and multichannel delivery, the report guides organizations on key factors to consider when selecting a CMS to fit their business needs.
Major trends shaping the CMS market, such as the increasing role of generative AI, the demand for seamless omnichannel experiences and the shift toward composable and hybrid CMS solutions, are all areas where Brightspot continues to innovate.
By aligning our platform capabilities with these trends, Brightspot remains a trusted partner for businesses looking to enhance their digital strategies and get the most out of their technology investments.
“Our inclusion in this report reaffirms Brightspot’s leadership in delivering high-performance CMS solutions that meet the complex and evolving needs of today’s digital businesses,” Brightspot CEO Raleigh McClayton adds. “We look forward to continuing to serve our customers with powerful, intuitive tools that help them achieve their digital transformation goals.”
