Brightspot recognized in Forrester's Now Tech overview of agile content management systems

Today's content management systems have evolved to support omnichannel delivery and audience personalization regardless of device or individual user context.

Whether headless or traditional, an agile CMS is designed to deliver improved digital experiences alongside better upstream tools for content creators in terms of functionality, workflows, automation and more.

In introducing the new category, Forrester senior analyst Nick Barber wrote in his blog post of this evolution: "Agile content management systems (CMSs) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house."

To help organizations select and invest in the right vendor to grow with their business, Forrester recently published its latest analysis of agile CMS vendors based on market presence and functionality. Brightspot is honored to be included in this list as part of Forrester's "Now Tech: Agile Content Management Systems, Q2 2022" report.

In noting the basis for inclusion, Forrester defines an agile CMS platform as one "that allows all users—developers, creatives, marketers and business users—to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results."

Further, an agile CMS is one that "engages customers with both traditional and headless experiences," supports "the upstream creative process," and provides a platform that "builds the foundation for personalization at scale."

Designed to allow organizations to take a headless, hybrid or coupled approach—or mix and match—Brightspot's flexible, front-end-agnostic framework is foundationally agile.

Going deeper, Brightspot CMS's search-driven UX, native digital-asset management capabilities, fully customizable workflow tools and audience personalization and segmentation features complete the picture for what's expected today from an agile CMS.

Contact us today to see how we can help your organization transform with the features, functionality and flexibility of an agile CMS.

Related resources

Go deeper on these topics as you research your agile CMS needs.

Headless CMS

Brightspot's extensible architecture means you can publish how you want—headless or decoupled—all from the same environment.

Workflows

Brightspot's Workflow Engine enables your teams to create real-time custom workflows that streamline how they create, manage, edit and publish content.

Personalization

In today's digital economy, buyers expect personalization at every touch point. Brightspot CMS helps you create personalized content and grow your audience engagement.

CMS insights

What exactly is an agile CMS?

By Alistair Wearmouth
June 24, 2021

Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term in 2021 as part of its Forrester Wave evaluation of agile CMSs.

1 Min Read