Drive, Chip & Putt is a premier nationwide youth golf program, brought to life through a partnership between the USGA, PGA of America and Augusta National Golf Club. It offers boys and girls ages 7 to 15 the opportunity to compete in a series of skill-based events. However, managing this prestigious program presents a unique set of challenges.
The Drive, Chip & Putt challenge
With over 450 events held annually across all 50 states, the complexity of the program is immense. Each event involves multiple stages — local qualifiers, sub-regionals, regionals and the national finals — culminating in a competition at Augusta National Golf Club. The program requires seamless coordination among several user groups: participants and their guardians, event administrators and the general public who follow the competition.
The challenge was clear: Drive, Chip & Putt needed a solution that could efficiently handle the registration, scheduling and scoring across hundreds of events, while also providing a cohesive and engaging experience for all stakeholders.
The Brightspot solution for Drive, Chip & Putt
Faced with these challenges, the Drive, Chip & Putt program turned to Brightspot to streamline its operations and enhance user experience. Brightspot’s content management platform offered a comprehensive solution that addressed the program’s specific needs, from registration to real-time event management.
With Brightspot’s intuitive CMS, guardians could easily register participants using a zip code lookup feature to find local events. The platform's event management portal provided administrators with the tools to manage every detail of the events, from setting up pairings and schedules to live scoring on the day of the competition.
One of the standout features of the Brightspot solution was the real-time TV leaderboard display, which allowed live event scores to be broadcast across multiple screens, ensuring participants and spectators could follow the competition as it unfolded. The platform also integrated with Mailchimp, automating communications to participants and their families, keeping them informed at every step of the event cycle.
This robust, centralized CMS enabled Drive, Chip & Putt to deliver a consistent, high-quality experience across all events, regardless of location.
The outcome for Drive, Chip & Putt
The implementation of Brightspot’s CMS revolutionized the way the Drive, Chip & Putt program was managed. The streamlined registration and event management processes drastically reduced the administrative burden on event organizers, allowing them to focus on delivering an exceptional experience for participants.
Participants and their guardians benefited from a user-friendly registration process, while the public enjoyed real-time access to scores and event updates. The program’s administrators were particularly pleased with the ease of managing logistics and scoring, all from a single platform.
As a result, Drive, Chip & Putt has been able to scale its operations effectively, ensuring smooth execution of hundreds of events nationwide. The positive feedback from participants and their families has solidified the program’s reputation as a premier youth golf competition.
In summary, Brightspot’s CMS has empowered Drive, Chip & Putt to deliver a seamless, engaging experience for all involved, helping to inspire the next generation of golfers across the country.
Drive, Chip & Putt in brief
