Editorial Televisa by the numbers
Editorial Televisa is a prominent multimedia company in Mexico that operates as a part of Grupo Televisa, which is the largest media company in the Spanish-speaking world. It is known for publishing a wide range of magazines and periodicals that cater to various interests, including entertainment, lifestyle, sports and news. Its publications often feature a mix of content, from investigative journalism to celebrity gossip, and they have historically been a staple in many Mexican households.
The Editorial Televisa challenge
Editorial Televisa's stable of Spanish-language media properties are some of the most popular in Mexico, not to mention some of the most recognizable media brands in the world: CARAS, Cosmopolitan, Harpers-Bazaar, TVyNovelas, Vanidades, among others. Each publication carries its own voice and personality across topics that range from fashion to cooking, entertainment to breaking news.
Having expanded beyond the limitations of its legacy WordPress platform, Editorial Televisa set out in 2021 to rationalize its content approach with a new multisite platform that could support a high degree of customization for each distinctive brand but also offer shared efficiencies.
That solution was Brightspot CMS.
Brightspot has helped us consolidate our properties into a single CMS, making us more agile across our editorial and product teams by sharing functionalities and modules across all of our websites.
The Brightspot solution for Editorial Televisa
Starting in January 2022, eight sites have been successfully migrated from WordPress to Brightspot's multisite CMS platform. A single, global shared theme accelerates the launch timing with content types, templates, modules and other site components prebuilt and managed across the entire Editorial Televisa portfolio.
Within each instance—say, Cara's entertainment- and celebrity-focused content presentation versus more of an informational resource like the recipes and cooking tips found on Cocina fácil—digital teams have the flexibility to customize theme elements to represent the brand and audience objectives.
The outcome for Editorial Televisa
The most immediate outcome for Editorial Televisa was the rapid migration off a platform that was impeding the publisher's need to drive digital growth as well as overall cost savings with its CMS investment.
Bringing new brands into its multisite portfolio was significantly accelerated through the availability of shared styles, components and templates. Furthermore, the Brightspot's team expertise in managing the migration of large libraries of existing content and media assets meant the business didn't skip a beat in transitioning off WordPress to Brightspot.
Brightspot CMS's powerful set of out-of-the-box publishing tools further drive costs savings for Editorial Televisa with the productivity gains that come through digital teams being set up to start publishing from day one.
These tools include features like site-specific roles and permissions for different teams, customizable workflows to suit different editorial processes and an easy-to-use publishing UI that includes media-specific essentials like revisions, inline commenting and areas for editors to manage permalinks and SEO metadata.
Whether introducing a new team to the CMS for the first time or empowering site producers who don't want to rely on developers to make site updates and enhancements, Editorial Televisa today has the platform it needs to deliver the best of the world's entertainment, sports and lifestyle content to the Mexican media market.
Editorial Televisa in brief
