WGBH, the nation’s preeminent public media company, has relaunched two separate websites on one powerful CMS. The new modern CMS platform, Brightspot, empowers WGBH to accomplish their two main digital goals: serve a diverse audience with a wide variety of media offerings and communicate the organization’s mission and values to their audiences, members, key constituents, and the general public.
Brightspot was made to accelerate digital transformation and innovation for forward-thinking media companies like WGBH that engage with audiences on several platforms. With the support of such a powerful and flexible platform, WGBH can now focus on their core mission while remaining agile in an ever-changing digital media landscape.
WGBH is many things to many people: a 21st century public media company, a trusted local and national news source, a leading non-profit organization, and an iconic brand in Boston’s rich cultural and intellectual fabric. Presented with the challenge of delivering an engaging video-first digital experience that includes everything from iconic PBS shows and world-class musical performances, to the latest news from NPR, and a rich array of native digital multimedia experiences, WGBH sought an omni-channel CMS solution with personalization capabilities for newly engaged audiences and WGBH members alike.
After experiencing some difficulty and inefficiency working across multiple legacy CMS platforms, WGBH decided to migrate to Brightspot to consolidate all editorial operations within one powerful system. With the new WGBH.org, this multifaceted organization can now produce more meaningful and compelling digital experiences faster and more easily than ever before, while increasing their overall reach.
“As one of the nation’s leading public media producers nationally and as an essential provider of trusted journalism and cultural content in our home market of Boston, it is critical that we provide our audiences the content they expect on their terms,” said Bob Kempf, WGBH’s Vice President for Digital Services. “WGBH is now extremely well equipped to provide personalized digital expressions of our content to our broad, growing, and diverse audience.”
With an upgraded premium distribution engine that is effective for both media producers and journalists, the reimagined WGBH sites feature:
- Premium video integration
- Audience segmentation and personalization capabilities
- Business intelligence integration
- Modernized membership experiences with access to premium content
- Seamless interoperability with NPRSSO capability with PBS.org
- Customized editorial workflows
About WGBH
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur and more than a dozen other primetime, lifestyle, and children’s series. WGBH also is a major source of programs for public radio (among them, PRI’s The World®), a leader in educational multimedia (including PBS LearningMedia™, providing the nation’s educators with free, curriculum-based digital content), and a pioneer in technologies and services that make media accessible to deaf, hard of hearing, blind, and visually impaired audiences. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards, and Oscars. Find more information at wgbh.org.
About Brightspot
Founded in 2008, Brightspot is a visionary technology company created to deliver enterprise web publishing solutions and digital consulting services in a more impactful way. Our mission is to empower the art of digital possibility through Brightspot, a CMS and distribution engine built for high-volume media, brand, and portfolio publishers.
