Audiences

A list of topics pertaining to audiences in Brightspot.

You can preview audience variations in the preview pane. To preview asset variations: Search for and open the asset whose audience variations you want to preview. From the audience list, select the au...
Some publications create variations of assets for different audiences, such as an article for US audience and a variation of that article for an international audience. Brightspot uses inheritance to ...
You can create variations of assets for different audiences. Examples of audience variations include: Short articles for weekday visitors, long articles for weekend visitors. US spelling, UK spelling....
This topic explains how to configure the Tealium integration in Brightspot. The following table lists the dependencies required to include the Tealium integration in your build. Dependency Group ID Ar...
Audiences are an important part of delivering the best content possible to visitors. When creating content, you want to tailor that content to the audience. Knowing an audience’s size is also importan...
As a Tealium user, you can create Tealium audiences from website traffic data ingested from your site, and pass those audiences to Brightspot as targets. The following procedure describes how to confi...
This topic explains how to create an audience in Brightspot. To create an audience: Click Menu icon > Admin > Audiences. New audience In the Name field, enter a name that reflects the audience you are...
This topic explains how to modify audiences that you have already created in Brightspot. To modify an audience: Click Menu icon > Admin > Audiences. Click the audience you want to modify. Modify the s...
This topic explains how to archive audiences that you have created in Brightspot. To archive an audience: Click Menu icon > Admin > Audiences. Click the audience you want to delete. Click Archive.
You characterize audience segments by a number of characteristics.
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