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Configuring SEO for an asset

You can help search engines better index your site by providing SEO settings for each asset you publish.

To configure an asset’s SEO settings:

  1. Search for and open the asset to which you want to configure SEO settings.
  2. Click the SEO tab.
  3. Using the following table as a reference, complete the fields as needed.
  4. Complete your site's workflow and publish the asset.
Field
 Description
Title

Text appearing in the asset's <title> tag. Brightspot automatically populates this field from data on the Main tab, and you can override this as needed by entering a new title.

validates the SEO strength of text entered into this field by the following criteria:

  • Character count—How strong the length of the text entered into this field is according to industry recommendations.
    • Red—Bad rating; the character count is between 0-30 characters.
    • Yellow—Middle rating; the character count is between 31-65 characters.
    • Green—Good rating; the character count is 66 characters or more.
  • Focus keyword-count—Whether the value entered into the Focus Keyword field is referenced in this field.
    • Red—Bad rating; the focus keyword is not referenced in this field.
    • Green—Good rating; the focus keyword is referenced in this field at least once.
Suppress SEO Display Name If toggled on, your site's name will not appear in the <title> tag and subsequently in search results.
Site name in search result Site name in search result
Site name in search result
Description

Description

validates the SEO strength of text entered into this field by the following criteria:

  • Character count—How strong the length of the text entered into this field is according to industry recommendations.
    • Red—Bad rating; the character count is between 0-120 characters.
    • Yellow—Middle rating; the character count is between 121-159 characters.
    • Green—Good rating; the character count is 160 characters or more.
  • Focus keyword-count—Whether the keyword entered into the Focus Keyword field is referenced in this field.
    • Red—Bad rating; the focus keyword is not referenced in this field.
    • Green—Good rating; the focus keyword is referenced in this field at least once.
Robots Text appearing in the item’s <meta name="robots"> tag.

For an explanation of the available options, see Robots Meta Directives.
Focus Keyword displays an analysis of the keyword in the Focus Keyword Density field.
Focus Keyword Density Indicates the number of times the Title and Description fields contain the Focus Keyword as a percentage. For example—

  • The focus word is content.
  • There are 50 words in the Title and Description fields combined.
  • content appears only once in both fields.
In this scenario, the focus keyword density is (1 ÷ 50) × 100 = 2.00.



As a best practice, use a focus keyword in your Title and Description fields that have a density of 3.00 or greater.



Note: Computing keyword densities requires toggling off Disable SEO Recommendations.
Disable SEO Recommendations Toggle on to disable computation of density values for a word you type in the Focus Keyword field.
AMP Disabled Toggle on to disable generation of an AMP version of this asset.

For details, see AMP.
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