Site-level analytics appear in a Report widget on a dashboard. This topic describes how to configure Report widgets to display the required analytics.
To configure the Report widget:
- Create or open a shared or one-off dashboard that includes the Report widget.
- Using the following table as a reference, complete the fields as needed.
- Click Save.
Field
| Description
|
|---|
| Heading | Name of the report. |
| Reporter | Type of report (area, line, tabular, etc.). |
| Supplier | Report’s data source.
- Content Volume—The number of items published over the number of specified days. You can group the items by content type or field. See the Supplier—Content Volume settings tab below for additional field descriptions.
- Numbers Over Time—A selection of metrics over a specified time, such as number of page views over the past seven days. See the Supplier—Numbers Over Time settings tab below for additional field descriptions.
- Top Video Content—Report of the most popular video assets, based on different view metrics (for example, video views, watch time, video impressions).
- Traffic Source—The channels by which visitors arrived to your site. See the Supplier—Traffic Source settings tab for additional field descriptions.
- Video Watch Funnel—Aggregated watch funnel for all videos or selected videos.
|
Field
| Description
|
|---|
| Content Types | Content types included in the report. |
| Number of Days | Number of days’ activity included in the report. |
| Segmentation | Displays a different data series by content type or field value.
- None—No segmentation, report represents all activity during the entered number of days.
- Content Type Segmentation—Report segmented by content type during the entered number of days.
- Field Segmentation—Report segmented by value of a selected field. For example, if you select Publish Date, Brightspot lists the number of items published for each date during the entered number of days.
|
Field
| Description
|
|---|
| Series | Data appearing in report. The Brightspot server is the source for all the following series except Google Analytics Custom Events and Google Analytics Data.
- Average Time on Page—Average time visitors spent viewing pages. If one visitor viewed a page for one minute, and another visitor viewed a different page for two minutes, the average page view time is 1.5 minutes.
- Google Analytics Custom Events—Retrieves Google Analytics data for a custom event configured in your Analytics console.
- Google Analytics Data—Retrieves Google Analytics data for this report item.
- Page Views—Number of times pages successfully loaded in a browser or device.
- Site Search Volume—Number of site searches. For more information about adding site searches to your site, see Site search.
- Unique Video Views—Number of unique video views lasting more than three seconds. A unique view is a unique device-user-browser combination that viewed a video.
- Unique Visits—Number of unique visits. A unique visit is a unique device-user-browser combination that viewed an asset.
- Video Average View Duration—Average time visitors spent viewing videos. If one visitor viewed a video for 5 minutes, and another visitor viewed a different video for 10 minutes, the video average view time is 7.5 minutes.
- Video Impressions—Number of times videos were successfully loaded in a player on a page or device.
- Video Starts—Number of times videos began playback.
- Video Views—Number of times video playbacks lasted at least three seconds.
- Video Watch Time—Time visitors spent watching videos.
- Visits—Number of times visitors requested assets, including those that did not load successfully in their browser or device.
|
| Aggregate | Key by which Brightspot groups the data.
- All—No grouping.
- By Content—Grouping by individual items.
- By Content Type—Grouping by content type.
Grouping is not available for some series. |
| Period | Date range included in the report. For more information about this field, see Understanding time intervals for analytics. |
Field
| Description
|
|---|
| Channels | Avenue by which visitor arrived to your site.
- Direct—Visitor typed a URL in the browser.
- Email—Visitor clicked a link in an email. Links from email channels are expected to use request parameter
ch to be recognized, such as http://www.perfectsensedigital.com/?ch=email - Referral—Visitor arrived via a link from another site.
- Search—Visitor arrived via a search engine. Brightspot tracks the Google, Bing, and Yahoo search engines by default. You can override the default search engines; for details, see Configuring analytics in Brightspot.
- Social—Visitor arrived from a social network. Brightspot tracks the Twitter, Facebook, LinkedIn, and YouTube social networks by default. You can override the default social networks; for details, see Configuring analytics in Brightspot.
|
| Period | Date range included in the report. For more information about this field, see Understanding time intervals for analytics. |
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