Google Analytics

Overview of the configuration process

To configure the Google Analytics 4 integration, you take the following steps:

1. Set up Google Analytics. For details, see [GA4] Set up Analytics for a website and/or app.
2. Connect the integration to Brightspot. For details, see Adding the Google Analytics 4 integration.
3. Configure the integration itself so you can view Google Analytics data in Brightspot at the site or page level. For details, see Configuring a site to retrieve Google Analytics 4 data.
4. Retrieve any custom events that should display at the site or page level. For details, see Retrieving Google Analytics 4 custom event data in Brightspot.
5. (Optional) Configure analytics data such that you can use it as sorting criteria in Brightspot search. For details, see Adding Google Analytics 4 data to the search panel.

How Brightspot displays Google Analytics data

Brightspot displays Google Analytics data in two ways:

• At the site level, via Report widgets that you configure when creating dashboards. For details, see Configuring the Report widget.
• At the asset level, via the Analytics cluster on an asset's content edit form. For details, see Configuring analytics in Brightspot.