Creating audiences

This topic explains how to create an audience in Brightspot.

To create an audience:

Click menu > Admin > Audiences.
In the Name field, enter a name that reflects the audience you are defining. For example, Weekend Visitors reflects an audience that views content on weekends.
In the Content Type Group field, click search.
In the content picker, click New Content Type Group.
In the content edit page, do the following:
1. In the Name field, enter a name for the content type group, such as Landing Pages.
2. From the Types list, select the content types that you want to apply to this audience.
3. Click Save.
4. Click Back.
From the Content Type Group list, select the content type group that you just created.
Do one of the following:
- Under Sites, click add_circle_outline and select a site to which the audience applies. Repeat to add additional sites.
- Toggle on Enable On All Sites to activate this audience on all sites.
For an explanation of these settings, see the following table "Effect of adding audiences to sites."
Under Targets, and using the following table "Audience target types" as a reference, set one or more targets.
Click Save.

You can now create variations for the audience; for details, see Creating content variations.

The following table describes the interaction between associating an audience with explicit sites and the Enable On All Sites toggle.

Effect of adding audiences to sites:

At least one specified	Enable On All Sites
At least one specified	Toggled On	Toggled Off
Yes	Audience applies to all sites	Audience applies to specified sites
No	Audience applies to all sites	Audience applies to all sites

The following table describes the available target types.

Audience target types:

Target Type	Description
Cloud Front Device Category Target	Variation depends on the visitor’s device as detected by Amazon's CloudFront service. Use only for CloudFront deployments.
Cookie Target	Variation depends on cookies set in a visitor’s browser. Cookies typically define a visitor’s characteristics. For example, a cookie may define a visitor’s preferred language or time zone, and you can deliver content tailored to those characteristics.
Day of Week Target	Variation depends on one or more specified days.
Device Category Target	Variation depends on the visitor’s device, such as phone or tablet. For CloudFront deployments, use the Cloud Front Device Category target.
Header Target	Variation depends on values in HTTP headers.
Parameter Target	Variation depends on the key-value pairs in an item’s query string.
Subscription Plan Target	Variation depends on the subscription plan selected in the Subscription Plans field. Each audience can contain multiple subscriptions. Audience subscription plan targets should only apply to authenticated users with the corresponding subscription plan. See Subscription plans.
Tagged Content View Count Target	Variation depends on meeting the following criteria: Requested item is of a specified content type Visitor has previously viewed items of a particular content type and with a specified tag Visitor viewed those items a minimum number of times, optionally during a specified time This target applies only to sites with authenticated users. For more information, see Tagged content view counts and Type view count target.
Tealium Target	Variation depends on audiences imported from Tealium. For more information, see Creating audiences using Tealium targets.
Theme Target	Variation depends on the site’s theme.
Type View Count Target	Variation depends on meeting the following criteria: Requested item is of a specified content type Visitor has previously viewed items of a particular content type Visitor viewed those items a minimum number of times, optionally during a specified time This target applies only to sites with authenticated users. For more information, see Creating audiences using Tealium targets.