Creating audience variations

You can create variations of assets for different audiences. Examples of audience variations include:

• Short articles for weekday visitors, long articles for weekend visitors.
• US spelling, UK spelling.
• Domestic readers, international readers.

For an explanation about configuring Brightspot to deliver variations to different audiences, see Configuring audiences.

To create audience variations:

1. Publish a new asset or open an existing one. Ensure the asset is one of the content types you used when creating an audience as described in Creating audiences. This is the default variation, and Brightspot delivers this variation to all visitors who do not satisfy any of the audience segmentation criteria.

2. From the audience list, select an audience for which you want to create a variation.

   

3. (Optional) Click the link in the message area to view the audience’s description.
   

   

4. From the list box, select one of the following:
   
   • Only Overlay Changed Fields—Any changes you make in the default variation flow to this variation except for those fields you modify in this variation.
   • Overlay All Fields—No changes you make in the default variation flow to this variation.

   For more information about controlling variation inheritance, see Understanding variation inheritance.
   

5. Complete your site's workflow and publish the variation.